Getting back to the layout, a few basic techniques work very well. Our eyes are drawn to boxes, and customers are statistically more likely to order whatever is inside them. Incidentally you will also see this in newspaper advertisements. This is yet another way to guide you into buying the most profitable items.
When prices are printed in neat, right-justified columns, customers glance down the line to compare prices. If you want people to avoid the cheapest option, a centered justification leaves the prices scattered and very difficult to compare. This gently encourages the customer to order what they want, not pick the cheapest price.
Next time you are ordering in a restaurant, see if you can spot a few of these techniques. It will give you something to talk about over the meal, in case your dinner date turns out to be bit of a bore.